Online customers don’t have the luxury of walking up to a salesperson and asking an important question — but they still expect a fast response when they’re seeking information. Google Business Messages can help businesses meet that expectation. Google’s Business Messages is the real-time chat feature in Google Business Profile…

With social platforms like Instagram rolling out updates and features almost weekly, it’s essential to make changes to your social media marketing strategy regularly. Brands need to constantly keep up with new trends and evolving user preferences to stay relevant and on top of the competition. In this post, we’ll…

Totally new to the concept of TikTok challenges? Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. From the dance-offs to make-up hacks and beyond, TikTok creators aren’t shy about answering the call to create content. Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or…

It goes without saying that the world of work has changed. Remote work is in, and the days of the invisible C-suite are out. …

If you noticed your Instagram account has had an influx of followers lately, it may be because an Instagram campaign has seen success or your carousels have attracted attention on the Explore Page. …

For too long, marketers have thought of Instagram as strictly B2C turf. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine. It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. If…

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1…

Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its analytics capabilities. While Facebook discontinued Facebook Analytics on June 20, 2021, you can still get the marketing analytics you need using other tools. Here’s a step-by-step guide…

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer. Coupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever…